In today’s crowded digital marketplace, it’s becoming harder than ever to stand out amongst the sea of competitors and with so many online advertising options, what is the best use of your marketing budget.
The key is to develop a customer focused digital marketing strategy. Here are 6 essential elements of a digital marketing plan which will help you stand out from the crowd.
1. An Engaging and Responsive Website
Your website should no longer just be an online brochure. It should be mobile friendly, encourage interaction and funnel visitors to take action
2. Measured Search Campaigns
Search marketing is vital for bringing target consumers to your website, however, whether you implement organic search or pay per click advertising, make sure you monitor your results to prevent your budget from sky-rocketing.
3. Email marketing
Sending consistent, well targeted email correspondence is still one of the most effective ways to grow a loyal customer base, especially when used with a customer relationship management platform.
4. Add Social to the Mix
Whatever the size of your business, social media can play a key role in building brand awareness, industry authority, targeted traffic, and providing greater customer care.
5. Connect the Dots with Content Marketing
A content plan is the most important part of a successful digital marketing strategy. Using a content calendar, you can coordinate your campaigns, plan your publications, organise contributors, and manage the editorial process.
6. Measure, Tweak, Improve
Monitoring your progress using web analytics will help you achieve a return on investment by identifying which part of your strategy is working and what needs amending.
Developing a digital marketing strategy for your business will mean you’re ready to benefit from the evolving digital marketplace instead of being left behind.